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By the 80s, New Balance had a globally successful range of products that now included walking shoes and clothing such as Gore-Tex running jackets. In , New Balance released perhaps their most famous sneaker, the Initially designed as a technical running shoe to offer a high level of comfort and stability, the became a popular sneaker off of the running track.

New Balance continued to cement itself into sportswear and popular culture through numerous successful sneaker releases. In , New Balance released the now-popular sneaker, which was famously sported by the late Steve Jobs at public events for a number of years.

The company is still headed by Jim Davis, New Balance now makes a plethora of sneakers and apparel, including specialized products for sports such as football, cricket, basketball, and cycling. The numeric line has allowed New Balance to tap into the lifestyle market and resonate with younger customers. New Balance sneakers have a strong presence in both menswear and womenswear markets, including high fashion sects. However, despite its massive popularity, New Balance is not without its controversies.

Just days after the U. New Balance was quick to clarify, however, that the statement was made in the context of the topic of the Trans-Pacific Partnership, an Obama-era policy which the sneaker giant has openly opposed citing that it would hurt their US-manufacturing.

To further their argument, New Balance went on to say that they had been openly in support of the trade policies of left-wing candidates Hillary Clinton and Bernie Sanders, both of whom also came out against the TPP. New Balance sneakers are known for their use of high-quality materials and robust building techniques.

New Balance shoes start to use unique model numbers rather than names for their products so that customers see each model as being equal, but designed for different purposes. The number defines the type of shoe, the activity it was designed for and whether the shoe was built for stability, speed and so on. Sales of the New Balance skyrocket as the shoe is voted as the number one running shoe on the market by Runner's World magazine. They introduce nylon and mesh tops and shorts, and also feature innovative Gore-Tex running suits.

With its combination suede and nylon upper and foam midsole, the has been released in a huge number of colourways over the years and remains a favourite to this day. The shoe has proven hugely popular over the years and has been the focus of a number of collabs, including the New Balance X Norse Projects edition released in The model is designed for advanced stability and constructed with high-quality comfort technologies.